Transforming Vendor Connections Into Profitable Partnerships

Common Challenges

Key Offerings

MDF Assessment

A thorough analysis of your eligibility for various vendor MDF programs. Evaluation of vendor spend, marketing capabilities, and adherence to vendor guidelines.

MDF Request Preparation

Professional preparation of formal MDF requests. Inclusion of detailed budget breakdowns and expected outcomes.

Claims Submission

Efficient submission of claims and invoices related to completed MDF activities. Accurate documentation and evidence for transparent financial transactions.

Strategic Planning

Alignment of your marketing strategy with vendor objectives. Development of a comprehensive MDF plan to enhance brand visibility and drive sales. Work in collaboration with your existing staff.

Compliance Management

Strict adherence to vendor guidelines throughout the MDF capture process. Assurance of compliance with documentation, reporting, and more.

Campaign Results

Comprehensive evaluation of post-campaign performance. Utilization of insights to optimize future MDF requests and marketing strategies.

Budget Justification

Accurate estimation of budgets for each marketing initiative. Justification of proposed budgets in terms of expected returns and vendor guidelines.

Performance Tracking

Regular reporting to vendors as per agreed-upon schedules. Internal tracking so your team has full visibility.

Marketing Support

Leverage our robust peer network for insights and offerings for marketing strategy, social media, email campaigns, events, video, SEO, and more.

Testimonials

"Amy's attention to detail + strong grasp of the IT industry makes her a perfect fit for your organization if you are seeking to gain greater vendor engagement and access to marketing funds. Amy makes the daunting tasks of managing and dissecting complex vendor programs look easy. Trust me it's not, it's that her mastery of vendor alignment to your business is unparallel. If you are struggling in any capacity of vendor management + leveraging the stack of available resources they provide, I suggest you connect with Amy + her team at Melia Strategies to help you streamline your efforts, and likely capture significantly more MDF than you do today. "

Annmarie Santamarina | Founder | AMS Unlimited
"Amy is a seasoned professional in the IT industry. Her extensive experience is reflected in her tactical problem-solving skills and strategic vision. She streamlines the process of vendor relations and leveraging MDF and fosters a collaborative and communicative environment. Amy is a highly valuable asset, combining industry expertise with approachability and a drive for excellence that consistently benefits every team she works with. On top of it all, she’s a true pleasure to work with!”

Jenna Chouinard | Founder | JC Marketing Group
"Amy Hammond is a highly skilled professional with strong vendor connections and a proven track record of increasing profitability. I worked with Amy for more than 15 years in my role as COO/CFO at Planson International. We relied on her deep channel experience to connect us to the right vendors, partners, products and MDF programs. She can guide every aspect from high level strategy to detailed tactics. And Amy’s poise, sense of humor and approachability make her an effective leader who exudes competence and inspires confidence."

Megan Piper, Certified EOS Implementer, Leadership Team Coach

Amy Hammond

CEO/Founder, Melia Strategies

Let’s Connect Via LinkedIn!

Melia Strategies was built on the foundation of decades of industry experience. Founder, Amy Hammond, has held several leadership roles at a Global IT Solutions Provider, managing and directing international vendor relationships. In these roles, she experienced the benefits of evolving transactional vendor relationships into true partnerships, leading to deeper engagement, ultimately resulting in growth and increased profitability. Amy recognizes that not all IT companies have the in-house talent or bandwidth to dedicate to the development of these partnerships. Melia Strategies offers VARs, MSPs and Channel Partners the opportunity to leverage vendor funds and other related benefits through its tested approach and proven methodology